Woman wearing luxury denim sitting in a chair surrounded by plants


Here at Kair, we believe it's not only about sustainability, but responsibility too. We're supporting responsible consumption by helping you extend clothing life, so that you can buy less and wear more. We’re breaking it down one laundry load at a time so that you can do your best for the planet, while looking your best for the world.

From our beautiful, recycled glass bottles to our biodegradable, vegan and cruelty-free formulations, read more on our commitment to supporting responsible consumption...

Reduce, Re-Use, Refill, Re-Wear

We were shocked at the amount of single use plastic in the laundry aisle, and made it our mission to change that. Our glass bottles are responsibly sourced, refillable, reusable and infinitely recyclable, and our lightweight refill pouches reduce plastic pollution by 76%. We’re working hard to eliminate plastic from our refills altogether.

No Nasties

From bleach to phosphates, phthalates and SLS, we’ve removed all planet-compromising and toxic chemicals from our eco-friendly formulas. If you wouldn’t wash with them, then neither should your clothes.


All of our formulas are 100% vegan, so you’ll never find any animal derived ingredients hidden in the small print. We’re proud to be registered with the Vegan Society.

No Animal Testing

We'll always be 100% cruelty-free. We never test on animals, but we do test on loved pieces from the Kair team’s wardrobes.

Local Production

Kair is made locally, right here in the UK.